The BBA (General) program is a comprehensive undergraduate course designed to equip students with the knowledge, skills, and competencies required to pursue promising careers in the corporate world immediately after graduation. The curriculum is thoughtfully structured to align with current industry expectations, ensuring that students gain relevant and practical insights into modern business practices.

To bridge the gap between theory and real-world application, the program incorporates regular industrial visits, hands-on exposure, and case-based learning methodologies. These experiences help students understand real business scenarios, develop leadership skills, and apply classroom knowledge to practical situations.

The program also integrates a strong focus on Outcome-Based Education (OBE), a student-centred approach that emphasizes measurable achievements across academic and co-curricular domains. Through OBE, students develop critical thinking, problem-solving abilities, and essential professional competencies that prepare them for both higher education and careers in diverse sectors.

Overall, the BBA (G) program aims to nurture confident, capable, and industry-ready graduates who can contribute meaningfully to the dynamic world of business and management.