In the contemporary digital age, marketing strategies have shifted significantly, with digital marketing being extensively used to connect with potential customers via the internet, mobile devices, social media, search engines, and other digital platforms. As one of the fastest-growing industries of the 21st century, digital marketing demands specialized skills for success in the evolving marketplace. Proficiency in both technical and managerial aspects is essential for creating effective digital strategies. To meet this industry demand, School of Business Management offers a 3-year full-time undergraduate program in BBA – Digital Marketing. Designed by leading academicians and industry professionals, the curriculum integrates theoretical foundations with hands-on learning through classroom instruction, lab sessions, and e-projects. The program ensures active student engagement and holistic development. Core subjects include Digital Management, Digital Design and Communication, Internet Technology, Social Media Advertising, Data Analysis, Content Writing, and more.